MEG Direct Response Div

Direct Response Division

Momentous Entertainment Group's marketing strategy focuses on direct response TV and Internet advertising to promote consumer merchandise including our own music, TV, and film productions. We can form joint ventures with companies having potentially successful product lines that can benefit from our branding and marketing expertise or utilize our established distribution channels. These partner companies will develop into major financial contributors with Momentous Entertainment Group maintaining control over all phases of sales and marketing.

The direct response industry, consisting of direct response television and radio marketing, live home shopping channels, direct mail, catalogs, internet marketing and advertising, as well as outbound telemarketing is one of the fastest growing segments of the retailing industry. Advertising in the consumer product marketplace has historically fared exceptionally well particularly with infomercials utilizing up-selling and cross selling techniques.

According to the Direct Marketing Association, total sales from DRTV reached almost $400 billion in 2014 showing clear signs of sustainable growth. Based on the continuing success of established direct marketing companies, Momentous Entertainment Group will be able to capture a significant part of that market with innovative marketing techniques implemented by team of direct marketing experts.

Our marketing procedures are designed to combine branding and direct response marketing to provide the most cost efficient way to sell products.

Television infomercials integrated into strong Internet advertising and promotion campaigns will be our prototype for direct response marketing. This model encourages customers to purchase products directly from TV or Internet ads, thereby generating an immediate, sustainable cash flow for The Company. Availability of world-wide distribution channels will allow our marketing team to build low cost databases of thousands of customers we can use as a foundation to create markets for both new and ancillary products.

Because brand marketing is a more expensive form of advertising incorporating costly venues like repetitive television, Internet, radio, and print ads, we will integrate branding only if research indicates a product or service will benefit from the increased cost.

Should the ROI for a particular product not be up to specifications, the product and the marketing strategy will be reevaluated and the product may be discontinued.

Our marketing procedures are designed to combine branding and direct response marketing to provide the most cost efficient way to sell products.

Television infomercials integrated into strong Internet advertising and promotion campaigns will be our prototype for direct response marketing. This model encourages customers to purchase products directly from TV or Internet ads, thereby generating an immediate, sustainable cash flow for The Company. Availability of world-wide distribution channels will allow our marketing team to build low cost databases of thousands of customers we can use as a foundation to create markets for both new and ancillary products.

Because brand marketing is a more expensive form of advertising incorporating costly venues like repetitive television, Internet, radio, and print ads, we will integrate branding only if research indicates a product or service will benefit from the increased cost.

Should the ROI for a particular product not be up to specifications, the product and the marketing strategy will be reevaluated and the product may be discontinued.

Momentous Entertainment Group has the expertise and capability to take an advertising campaign for music, film or TV productions from conception to completion in an efficient, cost effective manner.

With access to experts in the fields of music, film, and TV, The Company can incorporate the latest delivery technologies and the most innovative sales and distribution strategies. Through these networks we have developed third party solutions to deliver sales driven content directly to consumers.